On the international catwalk one firm feature are the popular German fashion designers. Enjoying success from New York, London, Paris and Antwerp are for example, Daniela and Annette Felder, Bernhard Willhelm, Stephan Schneider and Markus Lupfer, of the younger generation. Nowadays enjoying success with Wunderkind Couture labels are global players Wolfgang Joop and Karl Lagerfeld, born in Hamburg and leading names in the German haute couture. For decades now both these German designers have been global players, earning a lot of name and fame as well.
Wolfgang Joop
The fashion scene has set trends in Berlin, Germany. For fashion centers such as Paris and London, around 700 fashion labels putting up stiff competition meet twice a year. The world of fashion meets at the streetwear trade fair Bread & Butter and the Berlin Fashion Week. Ever since reunification, German fashion has developed a self confident and independent style of its own, fashion designers in Germany play with traditions and identities for fashion promotion. There are many facets to German fashion from the colorful to the purist, from fresh and wacky to elegant as well.
Karl Lagerfeld
More focus is laid on the down on the earth concept by German fashion designers. They tend to prefer casual sportswear, such as Boss and Strenesse by Gabriele Strehle, in addition to business attire that is truly functional. These fashion labels have been established since long in markets all over the world though headquartered in Germany. As compared to status symbols, greater importance is placed on individuality and creativity, which are important to Germans who are greatly conscious about fashion. One of the largest exporters of fashion accessories in the entire world is Germany, as stated by the German Fashion Association.
Gabriele Strehle and Polina Simonova – Photo from resource – Zimbio.com
More importance on fair trade and sustainability was placed and ‘green fashion’ was adopted by German fashion companies. Companies such as Windsor, Oui, Rene Lezard, Cinque and Marc Cain may not be necessarily seen as German fashion companies but have gone green all the same.
For creating carefully devised, functional and straightforward products, German product designs have a tremendous reputation all over the world. In the international arena, Braun razors and Bulthaup kitchens are German companies that are held in high regard for personal and home fashion. Fashion plays a very important role in Germany, though it is not recognized as an important lifestyle destination in the present times.
The main reason for this is that the trends of fashion are being carried out on the same lines all over the world. The country is well known for its dressing classic style. Many of the creative fashion designers have originated concepts here first. As compared to the traditional German clothing, the fashion scene seems to be completely different today. Color plays a very important role in clothing, but gradually the fashion police are reviving the gray or brown shades to pay tribute to the Industrial Revolution and flaunt more factory made looks. A revival of native dresses is seen in the modern styles that have invaded the market scene with a lot of effort from many of the popular German fashion designers.
Karl Lagerfeld
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